IARPA Starts Metaphor-Based Decision-Making Research

HT: Hosh Hsiao, Apple of my eye? US fancies a huge metaphor repository.

In the end the program should produce a methodology, tools and techniques together with a prototype system that will identify metaphors that provide insight into cultural beliefs. It should also help build structured framework that organizes the metaphors associated with the various dimensions of an analytic problem and build a metaphor repository where all metaphors and related information are captured for future reference and access, IARPA stated.

“For decision makers to be effective in a world of mass communication and global interaction, they must understand the shared concepts and worldviews of members of other cultures of interest. Recognizing cultural norms is a significant challenge, however, because they tend to be hidden. ¬†We tend to notice them only when they are in conflict with the norms of other cultures. Such differences may cause discomfort or frustration and may lead to flawed interpretations about the intent or motivation of others. The Metaphor Program will exploit the use of metaphors by different cultures to gain insight into their cultural norms,” IARPA says.

The Metaphor Program is divided into two phases, totaling 60 months, and is intended to begin in November 2011.

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